Client spotlight: Beautiful as You

I’m happy to share with you a project I had such a joy being a part of. I had the opportunity to partner with Jennifer Kessel of Beautiful as You on a brand Identity. Beautiful as You is a brand that helps Christian working women with resources that use scripture to teach them ways to overcome negative thoughts about themselves. This is done by helping them understand who God is and how much He loves them and created them to be who they are so that they have inner joy. Drawing them closer to God. This will help women encourage one another in the same way.

As I worked toward the one concept for the brand I kept in mind what we had discussed during our creative direction call. This was a combination of questions and conversations we had about what made this brand unique and how it was to serve its audience. Looking at the core values of the business helped lead the creative direction. A few those core values were encouragement, community and acceptance. 

The brand style was clean, feminine, professional with a focus on confident silence.  

The primary logo is a combination fo a script letter to bring that inviting emotion yet a structured feel with the serif font to bring stability fro man that are renewing their minds. The color palette give it a feminine feel with at atmosphere of community. As well as this feeling of new life with the choice of green used. The flower a part of the logo is a peony to tie add to the feminine feel. The font chosen is a serif font that has beautifully delicate part fo the letter with contrast thicker part to represent the quiet strength this women have.

Business card design approved by client

Since the Beautiful as You brand has launched Jennifer has seen an increase in engagement with her audience. Where she used to have 2-3 engaged she now has 7-10 engaged followers. The website traffic has increased by 10-20 more people!

“I am so proud of my new brand! It's beautiful.” -Jennifer Kessel

I am so thankful that I had the chance to get to partner with Jennifer on this project. To help empower women to the beauty that lives in them the way God see’s them! If you want to see some more images from this brand identity click here to head to my portfolio.